In the world of internet marketing, everyone is faced with so much competition. There is competition everywhere. Everybody has a website, blog and a Facebook page and they are all going after the same thing: business. There is so much information out there that it is near impossible to pick one good thing out of many. How would you know which one is the right one? I guess the one that catches your eye. The one that was somehow different from all the rest.
When you have a product or service to promote, the first thing you want to ask yourself is would YOU get it yourself. There has to be hundreds of other websites promoting the same thing. Why is your product or service better than all the rest? Or should I ask why is your product DIFFERENT from all the rest? To be successful in life, you need to have people pay attention to you and the best way to accomplish this is to stand out from the crowd.
Everyone has already heard it all before. Everyone has already seen it before. You need to add something different and something new to the old. There is nothing really new. Just wrapped in new packaging. What you need is new packaging that's presentable as something new. Do something that nobody else is doing and people will take notice. You don't want to be the same as everyone else. You are unique and being unique is a good thing.