There is always more than one way of doing something. The more ways to get your product or service out to the public, the more opportunities you have of success. Sure some ways may be more beneficial than others, but if you get a customer here and there from those other sources than why not keep on using them? When you are into internet marketing, you realize that it's not only the product that has to be enticing, you must have traffic. Without traffic, your product or service is pretty much non-existent.
When it comes down to it, it really doesn't matter what you are promoting. You can have the best tasting burger in the world but if nobody knows about it, it's useless. You must get it out there and when I say "out there" I mean using whatever means possible to make sure people actually see what you have to offer.
I'm addicted to internet marketing because of all the possibilities that come with it. I can spend all day not only using the sources that I already have but also discovering new ones. If I can find more free ways to promote my business the better. Remember the rock band KISS? They were more than just some rock band. They were a BRAND! They had put their logo on everything you can think of and became one of the biggest franchises in the whole world. In business you need that same mentality to have your prospects take your product more seriously and stay ahead of your competitors. My model is if it works, use it. Then find something else that works, then something else, then something else.