I remember a very long time ago when the blog was born, it was created for a way for people to express ideas, exchange information, form opinions about current events and for others, to keep a journal. It's original purpose wasn't to promote a product or a service. But as time passed on, the blog became one of the ultimate platforms to actually make money online. Some marketers nowadays think that blogging is old hat and a waste of time. But in fact, not only is a new blog being created every minute, bloggers are making money with them every second.
Most of the time when you search for something on Google, Yahoo, Bing or whatever search engine you use, it's usually on a blog that you might find what you're looking for. Free platforms like Blogger and Wordpress has made it very simple for anyone to create a blog, write regular fresh content and promote products. Almost everyone nowadays has one. Especially internet marketers. Blogging may be old hat but it's a hat that never wears out.
The most effective way to utilize your blog is first find something to write about. It may be something that you are passionate about or a hobby. Something that you are very good at. And just write about it everyday or whenever you can. The key here is CONTENT. Search engines love fresh content and the more fresh content you add on a regular basis, the higher your blog gets ranked. If you don't have a product to promote then go ahead and download my free report on where and how to get a product to promote.